Downtown BIA · Friday night
The Foundry District
Demo 01 · District right now
The full BIA loop
A member-first panel on the district site, a co-branded live page, and QR touchpoints across laneways and storefronts.
Website embedLive pageQR kit
Whim for Districts
Turn community discovery
into more visits for your members.
Community activity gives people reasons to explore. Whim helps your members become part of what they do next. Whim brings together your member businesses with events and approved community programming, adds current hours, weather and walking time, and shows residents and visitors what fits nearby right now.
01Members stay visible
Bring local businesses into the moments when people are deciding where to go next.
See it → 02Community activity creates reasons to exploreEvents, markets and approved public programming help people discover more of the neighbourhood.
See how → 03Your organization stays in controlChoose what appears, what gets priority and which additional sources Whim can use.
See the controls →Community discovery, right now
Show people what fits nearby right now.
Someone may have two hours with their kids, time before an event, or simply want to know what’s happening nearby. Whim starts with that moment and brings forward a small set of useful options. People can still search or ask naturally when they want to.
2:30 PM · Saturday
A community program can start the outing. A local business can become the next stop.
Right now in the district🌦 12° · light rain
Whim already knows
What fits nearby this afternoon
Community marketUntil 4 · 3 min walk
Happening nowCovered
Family program nearbyStarts at 3 · Free
IndoorPublic source
Member caféOpen now · 2 min walk
Member
Neighbourhood shopWeekend feature · Next block
Member
Illustrative example. In a live deployment, every detail comes from current local sources.
How it works
Your district is the foundation.
Your member businesses, campaigns, events and neighbourhood priorities shape the experience. Whim adds useful local context and the person’s moment, while your organization decides what belongs.
Your district
What your organization brings
- Member businesses
- District-run events
- Campaigns and promotions
- Preferred places
- Neighbourhood initiatives
- Seasonal priorities
This defines what matters to your district.
The local picture
What Whim adds, with your approval
- Opening hours
- Offers and happy hours
- City and library programming
- Public events
- Markets and festivals
- Nearby activities
- Weather and walking time
- What’s open now
Whim fills in the practical detail people need before deciding where to go.
The person’s moment
What makes something relevant
- Where they are
- How much time they have
- Who they’re with
- Time of day and weather
- What’s happening nearby
- What they already plan to do
The same district can give a very different answer at lunch, after work or on a rainy Saturday.
And your organization decides what belongs.
Eligibility
Choose which members, district events and approved places can appear.
Priorities
Bring forward campaigns, events, business categories and seasonal initiatives that matter right now.
Boundaries
Set geography, categories, exclusions and eligibility rules.
Balance
Decide how prominently member businesses, district activity and approved community programming appear together.
Voice
Keep the experience aligned with the character and priorities of your district.
Public local information can support any relevant Whim experience. Your organization’s own content stays in your deployment unless you choose to share it.
Your district defines what matters. Whim makes it easier to discover in the moment.
Two working concepts
See it in action.
A downtown BIA and a regional chamber, each built around its members and approved local activity. Both are fictional, built to show the range.
Regional chamber · Weekend guide
Millbrook Chamber
Demo 02 · Member walk guide
Three days, one card
A visitor scans at a member bakery and gets a guide anchored to that moment: places worth the walk, all chamber members.
Member counter QRDay-aware guideMember discovery
Both organizations are fictional and built to show the range. In deployment, the experience runs on your member roster and live local information.
Where people find it
One district experience, wherever people are deciding what to do.
On your website, on the street, at member businesses, at events and in campaigns. Same district. Different entry points.
The “right now” page
A co-branded page that re-ranks member places around the time, weather, walking distance and what is actually open.
Your district, liveSee it live ↗
The QR walk guide
Codes on the street and at member counters open a useful guide anchored to where the visitor is standing.
Walk-bys → walk-insOpen the walk guide ↗
Member embeds
Members can place the district’s live what’s-on on their own sites with one lightweight code block.
One feed, many surfacesSee the embed ↗
District insights
See what visitors searched, tapped and explored so the AGM story includes concrete member discovery, not just impressions.
Evidence of member valueSee a sample dashboard ↗
The member payoff
Turn community discovery into member discovery.
Community activity gives people reasons to come out. Whim helps member businesses become part of what they do next.
Whim is not another static business directory. It helps members appear when someone is already deciding where to go.
- Before an eventSurface nearby places to eat, shop or stop first.
- After a programSuggest coffee, lunch or another member business within walking distance.
- While exploringShow businesses that are open, nearby and relevant to the person’s moment.
- During a campaignGive participating members more visibility when the campaign fits what the person is looking for.
A clearer AGM story
Turn activity into evidence.
See which programs, events and touchpoints brought people in, what they looked for next, and which members earned interest. Show members not only how the district was promoted, but how people actually explored it.
ScansWhich QR locations, events and touchpoints generate activity
SearchesWhat residents and visitors are trying to find
Member interestWhich businesses earn views, taps and follow-on interest
GapsNeeds your current content doesn’t answer well
FAQ
Clear answers for district teams.
The concept stage is designed to answer the practical questions before your organization has to commit.
Does everything shown have to be a member business?
No. Your organization decides the balance. Member businesses can stay central while approved events and community programming give people more reasons to explore the district.
Where does the community programming come from?
From approved public sources such as city, library and community event information. Your organization decides which sources and categories are appropriate.
How are member businesses included?
Whim starts with the member roster you already maintain. Your team controls eligibility, priorities and removals.
Can we prioritize participating members or campaigns?
Yes. Your team can bring forward specific campaigns, events, categories or participating businesses when they’re relevant.
Do we need to maintain another content system?
No. Whim starts with information you already publish and maintain, then adds approved local context around it.
Does this replace our website, directory or newsletter?
No. Those channels tell the broader district story. Whim helps at the moment someone is deciding what to do nearby.
Do people need an app?
No. The experience opens from your website, a QR code, a campaign page or another digital touchpoint.
Can we measure member value?
Yes. Whim shows interactions such as scans, searches, business views, taps and patterns in what people are trying to discover.
Free working concept
See Whim with your real district.
We’ll build a focused concept using your member businesses, events and neighbourhood activity, so you can see how community discovery could work for your district.