Start with your destination knowledge
Listings, events, partners, campaigns and editorial priorities.
Whim for Destinations
Give visitors the right idea
for right now.
Built on your destination knowledge, shaped by the visitor’s moment. Whim starts with what you already publish, adds approved local context, and surfaces what fits the visitor’s time, location, weather and plans.
01Starts with your content
Starts with the events, partners, places and campaigns you publish.
See how → 02Adds useful local contextOpening hours, happy hours, brunch, weather, travel time and other approved sources fill the practical gaps.
See an example → 03Stays within your rulesYour team controls sources, priorities, boundaries and voice.
See the controls →
Live now with Tourism Burnaby
A Halloween planner on their own website
For the Burnaby Halloween Festival, Tourism Burnaby's site has a "Plan my Halloween in Burnaby" button. Visitors get an event, somewhere nearby to eat and a sweet finish, built from the festival programme and Tourism Burnaby's own restaurant list, checked against their listings every day.
Proactive, not a question box
Visitors shouldn’t have to ask.
Whim starts with the visitor’s moment: where they are, how much time they have, the weather and what’s happening nearby. Useful ideas appear immediately, with conversation there when they want it.
1:30 PM · Saturday
Two kids, three hours. Showers until 4.
Visit Alder Bay · Right now🌦 13° · clears at 4
Whim already knows
Here’s what fits this afternoon
Covered harbour market8 min walk · open till 6
Good in rainKid friendly
Early lunch at the pier counterNext door · under cover
Local partnerEasy now
Family kayak tour at 4:15Marina · after the rain clears
Moved laterAges 6+
Illustrative example. In a live deployment, every detail comes from current local sources.
How it works
Your destination knowledge is the foundation.
Your events, partners, places, campaigns, neighbourhoods and editorial priorities define the destination experience. Whim starts with what your team already maintains, then adds useful local detail where it helps.
Your content defines the destination. Whim adds the everyday detail that makes it useful right now.
And your team decides how far that context goes.
Sources
Choose which additional local and regional sources Whim may use.
Priorities
Feature the campaigns, events, neighbourhoods and partners that matter to you.
Boundaries
Set geography, categories, exclusions and eligibility rules.
Voice
Keep recommendations aligned with your destination’s brand and editorial point of view.
Public local information can support any relevant Whim experience. Your organization’s own content stays in your deployment unless you choose to share it.
A demonstration destination
Here's what that looks like today.
Alder Bay is a fictional harbour town we built to show the range. The live layer sits inside the destination's own site and changes with the time, the weather and what's on.
Works inside your existing siteNo app downloadYour content stays the source
Your destination websiteWhim live layer
Open this demo ↗
visitalderbay.ca
Alder BayVisitThings to Do Eat & Drink EventsThe harbour town that glows at dusk
Alder Bay
right now14°Friday afternoon
Light rain
right now14°Friday afternoon
Light rain
Good right nowOld Cannery + Harbour WalkSee the afternoon
Happy hour4 to 6 PMShucker’s RailMarketUntil 5 PMCannery MakersLive tonight8 PMHarbour JazzWeather windowAround 5Rain easing
Now till 5From 3 PMFrom 4 PMFrom 5 PM
The visitor moment
From “what now?” to let’s go.
The same destination can produce a completely different answer at 10 a.m. in the sun, 4 p.m. in the rain, or 7 p.m. with two hungry kids.
Try the context
One destination.
Three different days.
Whim reshapes the experience around the visitor’s real situation, while keeping your priorities and editorial voice in control.
Alder Bay is a fictional destination we built to show the range. Open the working demo ↗
Visit Alder BaySaturday · 5:30 PM
Clear · 17°C
Clear · 17°C
A good night starts here.
Three timely ideas, all close enough to combine.
Optional
Sometimes, visitors just want to ask.
Whim can also provide a conversational layer powered by the same destination content, approved local sources and real-time context.
Not a generic chatbot. The same destination intelligence, available conversationally.
A visitor asksIt’s raining. What would you recommend?
Whim answers from your content
Two good options close by, both under cover until the rain clears at 4.
Maritime museum, family hourYour listing · 6 min walk · until 5
Covered harbour marketOpen till 6 · 8 min walk
Also askedWhat can we do with kids for two hours?Where should we eat near tonight’s event?What’s open nearby right now?
A mobile visitor centre
One destination experience. Wherever the visitor starts.
The same experience opens from your website, a campaign link, a neighbourhood sign, an event QR or the visitor centre counter. Each entry point starts in the right context, on the visitor’s phone, with no app to download.
- WebsiteRight now, on your own site
An always-current “what fits now” layer on the pages you already run.
See the website demo ↗ - CampaignOpens straight into the campaign
A festival or food-month link lands in that campaign’s own context and look.
See the campaign demo ↗ - NeighbourhoodScan here, explore nearby
Signs and window decals open to what’s close to where the visitor is standing.
See the printed kit ↗ - EventMake a day of it
An event QR builds the before and after around the thing they came for.
- Visitor centreA counter card, not a brochure rack
Staff and visitors start from the same live picture of today.
- Partner pagesHotels and partners, where agreed
The same experience can appear on partner surfaces. Partner-owned deployments stay separate unless agreed otherwise.
Visit Alder Bay
Neighbourhood signWhat’s worth doing nearby?
Shops, cafés, parks and what’s on, from right where you’re standing.
Scan to explore nearbyOpens on your phone. No app needed.
Visit Alder Bay · Powered by Whim
Visit Alder Bay
At the eventComing for the event?
Find food, nearby stops and local experiences before or after.
Scan to make a day of itOpens on your phone. No app needed.
Visit Alder Bay · Powered by Whim
Visit Alder Bay
Food campaignWhat are you craving today?
From the harbour counters to local favourites, find what fits the moment.
Scan to find great foodOpens on your phone. No app needed.
Visit Alder Bay · Powered by Whim
Visit Alder Bay
Visitor centre or lobbyGot a few free hours?
Turn a free afternoon into a plan that fits the time and the weather.
Scan to build a quick planOpens on your phone. No app needed.
Visit Alder Bay · Powered by Whim
Printed pieces never name specific businesses, so nothing goes stale. Each placement counts its own scans.
Campaigns and festivals
Turn every campaign into a live guide.
- In the campaign’s own lookIts name, colours and voice. Visitors see your campaign, not a Whim page.
- Live while it runsTonight’s program, what’s near the stage, what moved because of rain, and where to eat before or after.
- Measured per campaignScans, plans made and the partners it sent people to, ready for the post-campaign report.
Start with one campaign. Keep what works.
Open the Firelight Festival demo ↗
Firelight Festival · a fictional campaign we built to show the range
Visitor intelligence
See what visitors need that your content doesn’t answer yet.
Visitor intent
What people are trying to find or plan.
Entry points
Where each interaction started: page, campaign, QR or partner surface.
Destination interest
Which places, events and neighbourhoods draw attention.
Content gaps
Questions and visitor needs your current content doesn’t answer well.
Reported as aggregate interactions, not individual identities. See a sample dashboard ↗
How it comes together
Small lift for your team. A meaningful new layer for visitors.
Add useful local context
Approved information that helps visitors decide what fits now.
Set your rules
Sources, boundaries, priorities and editorial guardrails.
Launch where it matters
Website, campaign, QR, neighbourhood, event or partner surface.
Want to see it before discussing scope? Open the Alder Bay demo or the Firelight Festival demo, then we build a private concept around one of your real pages.Request a concept
FAQ
Clear answers for destination teams.
If your setup is unusual, send it our way. The concept stage is designed to answer practical questions early.
Does this replace our website or CMS?
No. Whim sits inside the digital experience you already run. Your site, listings and campaigns remain the source. Whim starts with what you already publish and links visitors back into your content.
How much work is required from our team?
We handle the interface, content shaping and implementation. Your team helps identify trusted sources, priority campaigns and editorial guardrails, then reviews the experience before launch.
Can our team control what appears?
Yes. You can define eligible sources, partners, categories and geographic boundaries, and deliberately prioritize the campaigns, events or businesses that matter to your destination strategy.
Where does the information come from?
Whim starts with what you publish. It can also use additional local or regional sources you approve to fill practical gaps such as opening hours, happy hours, dining context, community events, weather and travel time. Your team defines the sources and boundaries.
Is this a chatbot?
No. Whim can proactively surface useful ideas based on the visitor’s context without requiring a question. Conversation is an optional interface powered by the same destination knowledge and contextual intelligence.
Do visitors need to download an app?
No. The experience opens in the browser from your website, a campaign page or a QR code. Visitors can use it immediately.
What does it cost?
Always-on destination experiences are typically structured as an ongoing service, while seasonal experiences can be scoped by campaign. We provide a clear proposal after deciding what should launch first.
Start with one visitor moment
See Whim with your real destination.
We’ll build a focused concept using the information you already publish. Share one page, campaign or visitor question to start.